About Me

I love technology, I am passionate about data and I am a true believer of customer experience/insight driven marketing- that’s why I describe myself best as a ‘DigiTech Marketer’. My system revolves around my work life motto “Driving Growth through Digital”.

As a result driven technology marketing professional with multi market (North America, Europe & Asia) experience my passion is to bring sales & marketing excellence for digitally transforming companies. I have track record of building brand transformation strategy that resulted in gaining 3% additional market share in 2 years and increasing brand equity by $160m. My delivered project on automation for online and offline customer experience data as a part of the omni channel customer experience digitization resulted in an additional 2% NPS gain and saving 17% promotion cost in just 1 year. As a recognised professional to bring data driven marketing culture in organization, I am equipped with social media sentiment analytics, digitised customer journey mapping, data driven Voice of the Customer (VOC) program implementation, ecommerce integration and digital media planning.

I am a Bravo Award (Highest recognition in Bell Canada) winner for implementing online customer experience analytics program. I have been in managerial role for 6 different industry verticals- Telecom, Banking, Mobile Financial Services, Media, Advertising and FMCG. I hold a Bachelor’s Degree in Business Administration (BBA) with Academic Distinction (Magna Cum Laude), Professional certification in Digital Marketing Management from the University of Toronto and Business Analytics Specialization from Wharton School Executive Education-University of Pennsylvania.

Core Competencies:

  • Data driven Omni & Multichannel Strategy Development specially for companies willing to provide digital experience
  • Customer Journey Mapping & formulation of Customer Experience Programs like Voice of Customer (VoC), Customer Satisfaction (CSat), Customer Effort Scoring (CES) that improves quality customer acquisition and reduces churn
  • Brand and Reputation management specially in Online Media through Analytics and media asset development (Website, Chatbots, SEO,SEM, Sentiment analysis, Google analytics etc.)
  • Integration of Digital Financial Services like e-commerce and mobile wallet integration for a seamless online customer experience
  • Data monetisation opportunity analysis and driving new products to increase revenue.
  • Channel performance and excellence building through developing customer satisfaction across sales touch points.