I love technology, I am passionate about data and I am a true believer of customer experience/insight driven marketing- that’s why I describe myself best as a ‘DigiTech Marketer’. My system revolves around my work life motto “Driving Growth through Digital”.
As a result driven technology marketing professional with multi market (North America, Europe & Asia) experience my passion is to bring sales & marketing excellence for digitally transforming companies. I have track record of building brand transformation strategy that resulted in gaining 3% additional market share in 2 years and increasing brand equity by $160m. My delivered project on automation for online and offline customer experience data as a part of the omni channel customer experience digitization resulted in an additional 2% NPS gain and saving 17% promotion cost in just 1 year. As a recognised professional to bring data driven marketing culture in organization, I am equipped with social media sentiment analytics, digitised customer journey mapping, data driven Voice of the Customer (VOC) program implementation, ecommerce integration and digital media planning.
I am a Bravo Award (Highest recognition in Bell Canada) winner for implementing online customer experience analytics program. I have been in managerial role for 6 different industry verticals- Telecom, Banking, Mobile Financial Services, Media, Advertising and FMCG. I hold a Bachelor’s Degree in Business Administration (BBA) with Academic Distinction (Magna Cum Laude), Professional certification in Digital Marketing Management from the University of Toronto and Business Analytics Specialization from Wharton School Executive Education-University of Pennsylvania.
I want to make something new
After working for more than 12 years in different market and industry verticals, I have taken the initiative to work on something completely new in approach and what I think will help millions of small and medium business owners across the globe to embrace the new model of doing business.
I want to work with them completely virtually no matter which market or industry they belong to, and without any cost involvement. Yes you read it right, its FREE!! Well, till the time business generates profit from newly suggested strategy.
We will take up the challenge together to set an objective, go through the the process of growth hacking and timebox ourselves to evaluate the success. If the strategy and implementation brings profit, we share among us, I call it a win win model.
My Corporate profile
It has been a wonderful experience for me since I started working in North America. Bell is Canada's largest telecommunications company, providing Mobile phone, TV, high speed and wireless Internet, and residential Home phone services. My role includ
Worked on different roles with this great organization which has the ambition to bring a difference by adopting digital transformation earlier than many telecom operators across the world. Banglalink Digital Communications Limited is a company of VEO
What an exciting journey I had with the 2nd largest mobile financial service provider of the world! bKash Limited, a subsidiary of BRAC Bank, started as a joint venture between BRAC Bank Limited, Bangladesh and Money
My first ever experience working at a media house. Independent Television Ltd is a private 24-hour news channel. It is owned by one of Bangladesh's largest conglomerate Beximco, a conglomerate of more than 48,000 employees. ITV is a
What I love doing most
I love to pursue passions, not paychecks, Be Crafty, Systematic, organised and Relentless, Read and research everyday, Believe in change is good, Prioritize all stakeholders be it a client or a peer, No idea is a dumb idea, I love listening to every idea and iterate as much as possible
Digital Strategist | Programmatic Advertising Exec | Marketing Professor at Sheridan College & Instructor at UofToronto
May 15, 2018, Michelle was Asif’s teacher
Asif brought great detail and focus to the projects in the Digital Strategy and Marketing Management course at The University of Toronto, School of Continuing Studies. In fact, the final course project is a synthesis of all course learnings in a digital strategy presentation. Asif' project was best in class!
Wirecard- Digital Payments- FinTech
February 7, 2018, Terry was senior to Asif but didn’t manage directly
Asif is a proven marketing professional that excelled in the area of rolling our mobile financial services. His professionalism, enthusiasm and expertise enabled many innovative partnerships to evolve and services to launch during his time at Bangalink.
Director of Product Engineering ,Digital Transformation and Innovation
December 26, 2017, Asif worked with Wail in the same group
I have worked with Asif when I was in Vimpelcom group , Asif is a nice person to work with , a team player , and knows what he wants . He has demonstrated that how with the hard work make an impact on people's life and create a better customer experience .
Managing Director at Industrial Supermarkets
December 22, 2017, Asif worked with Rao Murtaza Hashim in the same group
Asif lead the MFS and Marketing Communications/brand management teams for Veon in Bangladesh. He has a thorough understanding of mobile financial services, payments and telecom business drivers. Inspite of complex regulatory environment he lead the launch of a number of innovative product offerings including prepaid mastercard, postoffice money order service, credit scoring and payment capability