A bit more about me

Here is a short bio..

I am a passionate and results-driven marketing professional with 20+ years of diverse experience across Asia and North America. I thrive on leveraging data to shape transformative marketing strategies, evident in my track record of achieving a 3% market share gain and $160m increase in brand equity within two years. My expertise in marketing automation delivered a 2% NPS boost and 17% promotion cost savings in just one year.

As a recognized professional in instilling a data-driven marketing culture, I excel in market planning, segmentation, digital analytics, brand strategy, and revenue acceleration. Honored with the highest recognition, Bravo Award at Bell Canada and multiple innovation and excellence awards, I’ve led managerial roles in Telecom, Banking, Mobile Financial Services, Media, Advertising, and FMCG.

Equipped with a BBA with Magna Cum Laude distinction, a Digital Marketing certification from the University of Toronto, and Business Analytics Specialization from Wharton School Executive Education-University of Pennsylvania, I am eager to contribute my expertise to digitally transforming companies

Fueled by an insatiable curiosity, I am deeply intrigued by the intersection of artificial intelligence in marketing, machine learning and neuromarketing. The evolving landscape of AI presents limitless possibilities for optimizing marketing strategies, while neuromarketing unveils the fascinating realm of understanding consumer behavior at a cognitive level. Eager to delve deeper into these cutting-edge domains, I am committed to harnessing the power of AI to refine targeting, enhance customer experiences, and unravel the nuances of human decision-making.

Core Competencies:

  • Actionable insights gathering through big data and formulating projects & programs to accelerate marketing and customer strategies.
  • Data driven long & short term Marketing Strategy Development
  • Business landscaping and driving changes to accelerate revenue and improve reputation.
  • Customer Journey Mapping & formulation of Customer Experience Programs like Voice of Customer (VoC), Customer Satisfaction (CSat), Customer Effort Scoring (CES) for quality customer acquisition and reduce churn.
  • Use of advanced data tools like microstrategy, adobe analytics, hootsuite, hubspot, environics, Yext, RenderSEO, meltwater, google/facebook analytics and create KPI based scorecards to optimize marketing spending with best ROI.
  • Media asset development (Website, Chatbots, Social pages, contents etc) with performance KPIs.