My Corporate profile

Throughout my career at Banglalink Digital Communications Limited, I’ve had the incredible opportunity to contribute to an organization that is committed to making a difference through early adoption of digital transformation in the telecommunications sector. As a proud part of VEON, a global leader in connectivity listed on NASDAQ and Euronext Amsterdam, Banglalink serves customers across 13 diverse markets, from Russia to Bangladesh and beyond.

In my various roles, I have formulated comprehensive brand strategies for both internal and external communications, laying the groundwork for impactful engagement. I’ve built and implemented digital customer communication platforms that align with our vision for transformation, ensuring we meet the evolving needs of our customers.

Additionally, I’ve planned, executed, and supervised major research initiatives, including Brand Health Checks, Net Promoter Score (NPS) assessments, and Customer Satisfaction (CSAT) surveys. These efforts have been instrumental in shaping our approach and driving meaningful change within the organization.

My journey with Banglalink has been one of growth, innovation, and dedication to enhancing customer experiences through digital excellence. I am excited to continue this path, inspiring others to embrace the future of telecommunications!

Working with bKash, the second-largest mobile financial service provider in the world, has been an exhilarating and transformative experience. As a joint venture between BRAC Bank Limited and Money in Motion LLC, and backed by visionary partners like the Bill & Melinda Gates Foundation and the International Finance Corporation (IFC), bKash is at the forefront of promoting digital financial literacy and accessibility.

In my role within the core sales and marketing team, I focused on enhancing digital financial literacy, empowering individuals to take charge of their financial futures. It has been incredibly rewarding to witness the impact of our efforts as we facilitated over 5 million transactions daily through our mobile platform, making financial services accessible to countless people.

This journey with bKash has not only strengthened my skills but also deepened my commitment to harnessing technology for social good. Together, we are shaping a future where financial empowerment is within everyone’s reach, and I am proud to be part of this mission to transform lives through digital finance.

My journey began at Independent Television Ltd, a pioneering 24-hour news channel in Bangladesh, owned by the esteemed Beximco Group—a conglomerate with over 48,000 dedicated employees. Joining ITV, a vibrant team of 600+ professionals, marked my first experience in the media industry, and it has been nothing short of transformative.

 During my time there, I had the privilege of leading initiatives that resulted in an incredible 67% boost in sales revenue within just one year. This achievement not only demonstrated the power of collaboration and innovation but also deepened my passion for driving impactful change in the media landscape.

 Working at ITV taught me the importance of storytelling and the vital role media plays in shaping public perception. I am proud to have contributed to a platform that informs, engages, and inspires the community and turned the company from a operating loss to a profit making business in just one year. This experience ignited my commitment to using my skills to foster growth and success in every endeavor I pursue.

My journey in the aviation industry was fuelled by an undeniable passion for the jet-setting lifestyle. Working with a private airline that operated in seven exciting destinations—including Dubai, Saudi Arabia, Thailand, and India—was a dream come true!

During my time there, I had the thrilling opportunity to set up business operations in these diverse markets. Crafting and executing successful sales and marketing campaigns became my focus, and I relished every moment of it. Each market presented unique challenges and opportunities, and I loved diving into the intricacies of each one, building relationships, and adapting our strategies to resonate with local audiences.

The experience taught me not just about the mechanics of aviation, but also about the power of connection and communication in a global marketplace. It was an exhilarating chapter of my career, and it deepened my commitment to driving success through innovative strategies in every endeavor I undertake. The sky truly was the limit!

One of the most significant experiences of my career was working on the launch of Airtel—a project that truly transformed my understanding of brand and service repositioning. From the ground up, I was involved in market design and strategic planning, all aimed at establishing Airtel for long-term success in a competitive landscape.

Collaborating with some of the telecom industry’s leading minds at Bharti Airtel was a game-changer for me. As a major global player with operations in 20 countries across Asia and Africa, Airtel is not just a telecommunications company; it’s a visionary brand that ranks among the top four mobile service providers worldwide in subscriber count.

This journey was about more than just launching a brand; it was about crafting a narrative and building a legacy. Every challenge we faced was an opportunity to innovate and connect with customers in meaningful ways. The experience not only sharpened my skills but also deepened my passion for creating impactful strategies that resonate across markets. I’m proud to have been part of this exciting chapter in Airtel’s story!

Bringing a new telecom operator to Bangladesh with Warid Telecom was an exhilarating chapter in my career. Working with this Middle Eastern brand opened my eyes to unique management styles and business operations that contrasted sharply with practices in European markets.

I began my journey at Warid in service marketing and quickly advanced to become the head of marketing operations. This role encompassed a wide array of responsibilities, including external and internal communication, media planning and buying, and agency management. It was a dynamic environment that challenged me to think creatively and strategically as we established Warid’s presence in Bangladesh.

Following this exciting venture, I continued my journey as the head of marketing for Airtel Bangladesh after the acquisition of Warid’s operations. This transition allowed me to apply my insights and experiences in a larger context, helping to shape the future of telecommunications in the region. My time with Warid and Airtel was not just about building a brand; it was about redefining connectivity for millions of people in Bangladesh. I am proud to have played a part in this transformative journey and look forward to continuing to drive innovation in the industry!

My career journey began with Citycell, the first mobile telecom operator in South Asia, which originally launched under Hutchison Bangladesh before being acquired by Singapore Telecom (Singtel). This experience was foundational, allowing me to be part of a ground breaking organization that paved the way for mobile communication in the region. 

At Citycell, I was involved in marketing both TDMA and CDMA wireless technologies, helping to introduce and expand mobile services across Bangladesh. It was an exciting time filled with challenges and opportunities, as we worked to connect people in a rapidly evolving telecommunications landscape.

Being part of Citycell’s pioneering efforts not only honed my marketing skills but also deepened my passion for driving innovation in the telecom sector. I take pride in having contributed to a legacy that transformed how people communicate, laying the groundwork for the vibrant mobile industry we see today.